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E-Commerce Marketplaces

E-commerce marketplaces are e-commerce stores that offer products and/or services from multiple third parties and where transactions are processed by the marketplace operator for a fee. Some e-commerce marketplaces also provide local stocking and shipping services. It is estimated that 50 percent of worldwide e-commerce transactions occur in such marketplaces.

Why Are Local E-Commerce Marketplaces Important?

Local country marketplaces provide merchants with a number of advantages, including:

  • Significant exposure in individual country markets
  • Trusted reputation in local markets
  • Access to local country payment gateways
  • Dynamic local currency pricing
  • Well-established mechanism for getting paid
  • Ability to serve niche markets
Leading E-Commerce Marketplaces for Estonia
Name URL Description Logo Estonians can conveniently shop the top national and international brands online at where they can find a wide range of goods. Product categories include clothing and accessories, sporting equipment, furntiure and home d├ęcor, cosmetics and perfumes, appliances, housewares, and pet supplies, among others.
Amazon Amazon is the near-uncontested leader of e-commerce in many parts of the world. It operates in more than 16 countries and boasts over 304 million active users. Products include clothing and accessories, electronics, food and beverages, vehicle parts and accessories, furnishings, sporting goods, books, health and beauty products, jewelry, baby items, and toys and games.
Ubuy A multi-national e-commerce website, Ubuy is available in more than 90 countries around the world. Shoppers can find millions of new items in categories such as electronics, health and beauty products, automotive, pet supplies, home goods, musical instruments, tools, household appliances, books, and others.
AliExpress AliExpress is an e-commerce giant, with categories in fashion, electronics, jewelry, health and beauty, automobiles and motorcycles, pet supplies, baby and kid gear, and more.
1a Available in the Baltic countries of Estonia, Lithuania, and Latvia, 1a brings together the region's retailers to provide a convenient online shopping experience. Categories of goods include electronics, household appliances, health and beauty products, furniture, sporting equipment, pet supplies, clothing and footwear, tools, automotive, and others.